There is no doubt that alternative types of tourism in Greece has been growing fast for the past few years. Popular destinations such as Santorini, have experienced a particular growth in wine tourism and have created a new dynamic throughout the wine industry, that drew attention to unique destinations, such as Naoussa.
Our investment in wine tourism in Naoussa, started in the early 1990s by Yiannis Boutaris, and continued with undiminished intensity the following decades. In 2021 we decided to raise the bar further more, in order to provide a better experience for our visitors. The visiting part of the winery is now upgraded with a restaurant, a wine bar and a wine shop that will soon be available along with outdoor activities in the vineyard, picnics and educational walks.
One more reason to visit Estate Kir-Yianni, as one of the most important wine destinations in Greece. We are looking forward to have you with us!